We are NEEEU.

A multidisciplinary design studio, creating delightful digital experiences for the real world.

We focus on understanding how upcoming technologies can be used to address real people’s needs and desires.
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We’ll help you navigate uncharted waters.

We’re in the midst of a technological shift.

We now expect our digital and physical worlds to seamlessly align and we demand our services and products to help us do just that.
Spatial Transformation is a term that we have adopted, which helps define the shift towards a blended technology, from augmented reality to artificial intelligence.

We’re NEEEU. And we’re the handshake in the middle. Where digital and physical realities meet.
 

Our Services

Service Design. Product Design. Development.

We work with amazing companies to bring digital and physical products to life. From mapping the gaps and opportunities, to concepting, prototyping and implementing digital and physical products. We develop award-winning, category-defining products.

How we work

We listen.

Begin by understanding people’s needs
and expectations.

Imagine setting out to design a bird and ending up with an ostrich. Most people would consider this at least a partial failure of ornithological ambitions. But what if your requirements were “large, rideable, one egg feeds a family”? 
Design and technology begins with a real knowledge of people’s needs, desires, and motivations. We use both a qualitative and human approach to gather meaningful insights. Some call it user research, although for centuries it was just called “being a good listener”.
Listening closely is one of our favourite things to do.

Showcase

Research on contextual technology
for the future of mobility

We’ve been collaborating with the research department at a major automotive company, exploring how upcoming needs in the mobility environment could be met through context aware technologies.
A fascinating project that combines research, prototyping and opportunity building. To work on it, we assembled a team of researchers and prototypers with years of experience in companies like IDEO and the Apple Human Interface Group.

Research

Concept

Prototyping

How we work

We make.

From concept to testable prototype, fast.

We believe the best way to test ideas is to make them tangible as early as possible.

From rough paper prototypes or experiential videos to coded functional experiences, we love making.

An Augmented Museum

This proof of concept was developed as part of a longer project to find ways to use   mobile AR to enhance visitor interactions.

By prototyping it early, we were able to identify the nuanced design challenges that such a system would have to address to create a  meaningful experience for museum visitors.

Showcase

Concept

Prototyping

How we work

We test.

Test. Learn. Repeat.

Learning from prototypes is how we turn good ideas into great products. So we place them in front of the people who’ll actually use them. Then we look, observe and listen. And improve them until they're right.

Showcase

Aero One

To see how users intuitively interact with AR in regular environments, we released an app that allowed them to place a sound in space and then "touch" it with their phone. Their responses lead to several UX changes, including the addition of haptic feedback and onboarding.

Concept

Prototyping

Testing

Ethical design

Being conscious of our impact in the world and society.

Just because we can doesn’t mean we should.
Before we take on a project, we ask ourselves what impact it will have on society, the environment, and the wellbeing of people. At every step of our design process we check for possible unintended problems our solutions might cause.

We ask ourselves questions as specific as “could this feature be used for harassing marginalised groups?” to as broad as “Is this a problem worth solving?”

What it’s like to work with us

We do our best work in close collaboration with our clients.
We find essential insights, co-create concepts and work through prototypes together. The result will not only be great design work, but a new way to look at what you do.

Our Team

Great design work requires a diverse team.

We come from different backgrounds, from Design Thinking places like IDEO to spatial experience design companies such as ART+COM or Marshmallow Laser Feast.

Our core team includes interaction designers, behavioural researchers, visual designers, and technologists.


One of our main strengths is being able to craft the ideal team for each project. We have an amazing network that allows us to flexibly adapt to a project's needs, ensuring a high level of team engagement and guaranteeing the best results for our clients.

Key growth areas

The intersection between human needs and new technologies is where we thrive the most.

Spatial Transformation

Identifying which spatial transformation technology has the potential to become a great product or service is a full-time job. It’s also not your job. Luckily for you, that’s exactly what we love doing. Building, playing, and researching every day, to form a detailed understanding of people’s needs and how technology might serve them.
There’s no rule book or guide to the successful application of emerging technologies. We believe it requires a thoughtful, multi-disciplinary team, committed to working closely with people and technology, to achieve results.

Think of us as the friendly riverboat captains steadily guiding you through these uncharted waters. We are friendly, handshaking river guides.

Key growth areas

UX for Spaces.

Anyone working in the digital space knows the level of skill and determination that’s required to design smooth, two-dimensional experiences.But, when new technologies begin to bridge into our three-dimensional world, the technical complexity explodes. Possible interaction points increase exponentially. The opportunities for design are as endless as the variables.
 
This blank canvas can terrifying to develop products for. But, if you’ve read this far (you’re our favourite people), then you now know that we’re here to help.

Key growth areas

Showcase

Haize

Cycling in an urban setting is dangerous enough without getting distracted by directions on your phone. We wanted a device that would encourage exploration and observation, while still easily getting you to your destination. Enter Haize, a simple and fun navigational tool that works like a programmable compass.
Initially developed as a Kickstarter campaign, Haize began shipping in December 2017 and is currently an ongoing business serving the cycling community.

Research

Concept

Prototyping

Testing

Implementation

Showcase

Futurium

How can technology & design
change behaviours in a space?

One of Berlin’s newest destinations. Futurium is a very ambitious space that combines art with technology and design. We were given the opportunity to design the experience of one of the floors, as an area for fostering creativity.

Research

Concept

Prototyping

Testing

Implementation

Showcase

Futurium

We started our research by working with children to understand how they experienced the space itself. We observed how they were intimidated by the formidable size of the floor;. it made them very quiet. We then observed a similar reaction amongst adults who also became shy and reserved.. With this in mind, we set about reversing this effect by setting a storytelling game in the space, controlled by sound. Instead of silence, we encouraged loud interactions: claps, shouts, and words. 
The space became alive with noise. We demonstrated here that it's fine to "break" social rules, thus fostering creativity, extroversion and acceptance. The ideal atmosphere for creativity to thrive was established.

Research

Concept

Prototyping

Testing

Implementation

You've made me curious.