Client: Onomo

Designing a compass that points to your destination

A Haize digital compass attached to a bike handlebar

The challenge: How can we provide a feeling of freedom, discovery and adventure through navigation while still guiding users to the final destination? Cycling can be a great way to explore the city, but getting from A to B in an unfamiliar place often means looking at maps on your phone more than at the world around you

The haize digital compass in its packaging, including a charging cable and optional wrist strap attachment

Introducing Haize

HAIZE is a simple navigation tool for cyclists. It works like a compass, but instead of pointing north it points to your destination—giving you freedom to explore along the way. After a successful Kickstarter campaign, HAIZE began shipping in December 2017.