SHHH! This one’s still kind of secret, but here’s what we can tell you:
Volkswagen Group’s Future Center Europe approached NEEEU to investigate how smart devices and automated vehicles might lead to revolutionary mobility services.
We followed a comprehensive human-centred design process—combining field research, interviews, cultural probes, rapid prototyping and user testing to gain a deep understanding of people’s shifting behaviours around emergent mobility and technology trends.
Together with Volkswagen Future Center, this journey brought us to an extensive and coherent vision of future mobility.